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How International Strategic Consultants Can Help You Expand Your Business Horizons

By Joanna Walsh


If you are a business owner in search of new business opportunities, the global marketplace can be a tempting target. After all, your local or even national audience is but a small fraction of the world's population, which means that even if you capture the lion's share of the domestic market, you're still missing out on many millions of other potential customers. The best international strategic consultants can assist you in expanding your business to reach that global audience.

You have but two main options when it comes to global expansion. You can choose to keep the effort in-house and hope that you have the expertise needed to manage the complexities involved in doing business overseas. Be forewarned, however, that most companies find that their native expertise is insufficient for these types of expansions.

The second consideration involves outsourcing the expansion effort to a firm that specializes in breaking into foreign markets. While this second option does entail additional outside expenditures, it has a number of solid advantages that far outweigh the costs associated with hiring an outside expert. When the average company evaluates those benefits, the choice to use outside help usually becomes an easy one to make.

The fact is that professional consulting companies provide a wide range of benefits and assistance for their business clients. Their services tend to encompass every area of new market penetration that you might need. That includes everything from acquiring foreign operations or infrastructure to tax issues and potential corporate alliances.

The best of these firms are experienced in assessing potential risks to ensure that the time and effort involved in negotiating and planning an overseas deal can be profitable. Their analysis can assist you in determining your potential return on investment once all of these costs are factored in, while limiting any potential risk to ensure that your company maximizes that return.

Often times, companies that attempt to expand into the global marketplace forget the small details that can make or break such a move. One of these is, in many cases, their supply chain. Top consultants can help in the negotiations necessary to secure a reliable supply chain, and assist you in determining when and where you need to choose local suppliers, as well as which of those suppliers can be considered reliable for long-term needs.

The counsel you'll receive in dealing with local bureaucrats and red tape cannot be overstated either. Many companies have seen their expansion goals set back by years due to their inexperience in dealing with local customs, laws, and bureaucratic attitudes. Experienced consulting firms can better navigate these issues to ensure that the expansion succeeds without undue costs or delays.

When you stop and consider these things, it is obvious that the process of expanding into a foreign market is a complex process that involves specialized knowledge of the type few entrepreneurs possess. Thankfully, you can avoid potential pitfalls and ensure maximum opportunity for success by outsourcing much of your expansion effort to a consulting company with the experience and technical expertise you need to ensure success.




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