Having a brand is dire to any business. It plays a role in business success as it is what remains in the memory of the customers. It refers to the memories, stories, relationship and set expectation by the customer which entirely influence the choices they make in making purchases. It represents what the customers converse between themselves about your business. This is the importance of creative brand identity design.
It can be overwhelming to get a request to create a product strategy. If you are experienced in the field however there is no need to worry. All you need is to manipulate what you already know accordingly to end up with a great outcome. Before you go ahead with the project, ensure you have a strategy. This should include values and propositions the client and you agree on. Failure of this will leave the customer with nothing to use as basis when judging the creative designs relevancy.
You should work with a brief too. In the event of concepts of design creation with no prior brands briefing, the client and creator rely much on innovative ideas of available solutions. The demerit of this is there is a risk that the feedback got will be subjective. If the brief is put up from strategies that are clear, then both parties will be able to rationalize decisions made concerning the design.
Research is an important part of this process. It should be on the brand nature, its history, ethos and role. No details must be left out about the identification of the client and the company in question. The market been targeted, how the company would like their customer to view them, the mechanism and ways of advertising to be employed should be looked into also.
Then go to the field and talk to the customers to get their views about branding. The references they give you indicates what their likes are and even more importantly how well they are conversant with design matters. Proceed to get to know how stiff the competition is. Explore the rival company typefaces, visual styles and colors they use. From that come up with something totally unique. Think of all the possible sizes, colors and uses of design then consider it from the customer point of view.
It is the logos which hold together brand identities making its recognizability instant. But this is not what the brand is entirely about. When the creations are been made, focus must be on all the elements not just one. Mind the interactions of these elements amongst themselves.
Dismissing the client because you think you have all the know-how required is a wrong move. The customer is the person who is better informed on the matter. You may be cheered by your peers for coming up with a high tech creation but you would have sacrificed the purpose of the creation and what the client expected of you.
Limit the details, color palates and typography. An identity done simply may become timeless moving along the visual landscape of the client which is ever-changing. Finally capture what is special about the identity branding from the start otherwise your imagination will be stagnated.
It can be overwhelming to get a request to create a product strategy. If you are experienced in the field however there is no need to worry. All you need is to manipulate what you already know accordingly to end up with a great outcome. Before you go ahead with the project, ensure you have a strategy. This should include values and propositions the client and you agree on. Failure of this will leave the customer with nothing to use as basis when judging the creative designs relevancy.
You should work with a brief too. In the event of concepts of design creation with no prior brands briefing, the client and creator rely much on innovative ideas of available solutions. The demerit of this is there is a risk that the feedback got will be subjective. If the brief is put up from strategies that are clear, then both parties will be able to rationalize decisions made concerning the design.
Research is an important part of this process. It should be on the brand nature, its history, ethos and role. No details must be left out about the identification of the client and the company in question. The market been targeted, how the company would like their customer to view them, the mechanism and ways of advertising to be employed should be looked into also.
Then go to the field and talk to the customers to get their views about branding. The references they give you indicates what their likes are and even more importantly how well they are conversant with design matters. Proceed to get to know how stiff the competition is. Explore the rival company typefaces, visual styles and colors they use. From that come up with something totally unique. Think of all the possible sizes, colors and uses of design then consider it from the customer point of view.
It is the logos which hold together brand identities making its recognizability instant. But this is not what the brand is entirely about. When the creations are been made, focus must be on all the elements not just one. Mind the interactions of these elements amongst themselves.
Dismissing the client because you think you have all the know-how required is a wrong move. The customer is the person who is better informed on the matter. You may be cheered by your peers for coming up with a high tech creation but you would have sacrificed the purpose of the creation and what the client expected of you.
Limit the details, color palates and typography. An identity done simply may become timeless moving along the visual landscape of the client which is ever-changing. Finally capture what is special about the identity branding from the start otherwise your imagination will be stagnated.
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