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Don't Roll Snake Eyes In The Game Of Internet Marketing

By Doris John


While some business owners prefer to keep to traditional forms of advertisement like television or billboards, this is a dire mistake. Marketing on the internet, while intimidating at first, can have fantastic results, giving a much better return on initial investment than traditional advertising. Read on to find out how you too can harness the power of internet marketing.

Do a podcast to attract visitors and customers to your site. With a podcast, you can talk about your products, your services, or anything else you'd like. Ask customers to e-mail you with questions or topics they'd like to discuss. Additionally, the podcast will allow you to build relationships with those you want to buy from you.

Enter internet competitions for sites in your industry, or even for design. The added exposure you get will translate into more visitors and hopefully more sales. Even if you can't find a competition that is about your particular field, you can certainly enter contests about web design and appearance.

Find a way to get your visitors to leave their email addresses and build a mailing list. Add a box to your page for people to sign up, or leave a sign up page at your physical address. Use the mailing list wisely though and avoid sending out too much mail or people will stop reading it. Make sure to include a way for people to unsubscribe as well.

If a lot of your subscribers did not open your emails, you can easily send your email again. Change the title slightly to indicate that you offer a very interesting deal, that will end soon or something to that effect. People will most likely, end up opening one of your emails out of curiosity, after a few attempts.

Track what emails are profitable and keep them in the loop to resend it. If an email gets you 50 or 60% sales then you need to try to recreate the type of content and set up you used. Also make sure to send those emails to new subscribers as well to keep the sales flowing.

Create a blog that gives a rundown of all of the events and news in your company. In your blog, make sure that you include a comments section, which will give your potential clients the ability to inject their input. This could help you gain a better idea of what your client wants and how to improve your product.

Market your website by taking advantage of every possible way to advertise your web address. Post an ad in the yellow pages. Include the address on all of your business stationery and paperwork, including business cards, receipts and invoices. Advertise in the newspaper and magazines. Distribute pamphlets at trade shows. Take the guesswork out of finding your business online by making the web address readily available through a number of sources.

To get search engine traffic from other websites, write a guest post. Many websites welcome guest posters, and will link back to your site every time you contribute. If a website has a higher page ranking than you, getting traffic through their site can significantly increase your own page rank in a short period of time.

Internet marketing is not an exact science, so don't be afraid to experiment. Something might work really well for one company, but not at all for another. Sometimes it takes a little trial and error to find the tips or tricks that will work for you. Educating yourself and trying different strategies will most certainly help you to find the greatest level of success.

So as you can see, Internet marketing is not as complicated as it appears. It is involved in terms of research, working on your site, and being patient, but it is worth it in the end to have a profitable online presence. With the above tips in mind, you should be more knowledgeable when it comes to Internet marketing.




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