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Online Marketing Companies: The Do's & Don'ts To Know Regarding URL Shorteners

By Rob Sutter


Are you looking to become a marketer on the Internet? If so, you should be aware of the various tools available to you. Among the tools in question are URL or link shorteners, which have become quite popular as of late. What you may not know about them, however, is that it's not as simple as plugging in links to make them effect. Here are a few do's and don'ts from online marketing companies that will, hopefully, help you get the most out of these tools as possible.

DO make note of the more reliable tools. In order to get the most out of your link shortener, make sure that it is reliable. Any online marketing company will tell you to do the same, the main reason being that these tools aren't made the same. As a matter of fact, depending on what you use, your shortened URL may come out broken. Names such as www.fishbat.com can tell you that this can create serious problems from an SEO standpoint.

DON'T forget to use extensions. If you think that you have to revisit the same site, over and over again, to shorten your URLs, you'd be mistaken. There exists a bevy of extensions that your web browser can use. What this means is that you won't have to constantly visit the same place for this purpose. All you have to do is plug the desired link into your extension and let it do the rest. To say that this saves time would be an understatement.

DO keep note of your results. One of the best features of URL shorteners is that they actually track your results in the long term. Do you want to know how many people click your visit over the course of time? Your particular shortener will be able to focus on this, meaning that you'll have access to information that can help your online efforts. However, you have to make it a point to constantly record your results as they change.

DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.




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