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Linkedin: Profile Optimization Pointers From Online Marketing Companies

By Rob Sutter


If you're new to LinkedIn, there is plenty of work that you have to do on your profile. You can fill it in with some of the more basic pieces of information, including your level of education, employment history, skills, and the like. However, this doesn't necessarily mean that your profile will be optimized. For those that would like to know how this can be done, here are a few pointers that your local online marketing company will be able to offer.

First, make sure that your LinkedIn profile is accompanied by the right photo. You should include one that exudes professionalism, as this will increase the likelihood of someone clicking on your profile to learn more. The photo in question should depict you, preferably in a professional environment, and it must be of a high level of quality from a resolution standpoint. This is just one of the many ways to go about profile optimization, as the likes of fishbat.com can attest.

What about the LinkedIn publishing platform, which many users on this social network have already used? It's easy to see why this service has gained traction, as it allows people to post content based on their interests, the industries they work in, and the news they believe to be discussion-worthy. What happens if few people read your work? You shouldn't fret, as simply having published work immediately makes a LinkedIn profile stands out. Just make sure that whatever's published has some sort of value.

You should also make it a point to secure recommendations on LinkedIn from those that work with you. If you've been on this social network for any length of time, you'll know that recommendations are given by those that work, or have worked, closely with users. When you see that someone holds a user's work in high regard, it makes you more driven to reach out to them. Recommendations can provide an optimization boost as well, so ask your closest connections if they'd be willing to help.

These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.




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