Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.
In order to keep potential buyers on shopping cart pages, they should be smartly designed. They should be simple from a cosmetic standpoint, which may be a given, but their navigational abilities matter just as much to agencies such as Lounge Lizard. In other words, if it's challenging for a visitor to find what they need, there is a good chance that they'll click away. Fortunately, clean interfaces can be created by any top web design company.
Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.
When it comes to checkout, different options should be available as well. There are many users that will be registered on websites, which allows them to make purchases without having to constantly enter their address, payment information, and the like. Others are more comfortable with guest checkout, which doesn't tie them to specific accounts. Whatever the case may be, these options will prevent shopping cart abandonment further.
Did you know that you can help matters further by adding a progress bar? For those that don't know, this is a bar that shows the various steps of the transaction process, in addition to where the customer is within said process. There are multiple sections that should be included as well, "shipping" and "payment" just to name a few. By including said bar, it'll be considerably easier to prevent shoppers from abandoning their shopping cart pages.
In order to keep potential buyers on shopping cart pages, they should be smartly designed. They should be simple from a cosmetic standpoint, which may be a given, but their navigational abilities matter just as much to agencies such as Lounge Lizard. In other words, if it's challenging for a visitor to find what they need, there is a good chance that they'll click away. Fortunately, clean interfaces can be created by any top web design company.
Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.
When it comes to checkout, different options should be available as well. There are many users that will be registered on websites, which allows them to make purchases without having to constantly enter their address, payment information, and the like. Others are more comfortable with guest checkout, which doesn't tie them to specific accounts. Whatever the case may be, these options will prevent shopping cart abandonment further.
Did you know that you can help matters further by adding a progress bar? For those that don't know, this is a bar that shows the various steps of the transaction process, in addition to where the customer is within said process. There are multiple sections that should be included as well, "shipping" and "payment" just to name a few. By including said bar, it'll be considerably easier to prevent shoppers from abandoning their shopping cart pages.
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