Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
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