With the holiday season upon us, it's safe to assume that we will be doing plenty of shopping. For businesses, this is one of the best opportunities to increase sales and awareness alike. This is where holiday Long Island advertising comes into play, and the way that it's carried out will determine the success that's ultimately generated. Here are some do's and don'ts that will allow you to maximize your efforts.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Community involvement can help with holiday marketing, too. It seems as though more and more people are focused on a company's ability to give back to the community, which makes sense, as this helps to provide a "human" element to an otherwise faceless entity. Business owners should consider getting involved in events like 4K runs, fundraisers, or other types of charities. Believe it or not, this type involvement can help with marketing.
There are a few things to avoid, though, starting with the absence of social media. It probably goes without saying, but every business should have an online presence, even if it's restricted to networking platforms including Facebook, Instagram, Twitter or LinkedIn. Social media yields numerous benefits, including the ability to easily communicate with fans and sharing relevant content. Outright ignoring social media is a tremendous holiday marketing oversight.
Furthermore, don't forget to track your progress on a routine basis. One of the benefits of digital marketing is that results tend to be immediate. If they don't show overnight, you might be able to obtain them a few days later. With this data, you can make any changes to your holiday marketing efforts that you deem necessary. Without regular tracking, your efforts are less likely to produce desired results.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Community involvement can help with holiday marketing, too. It seems as though more and more people are focused on a company's ability to give back to the community, which makes sense, as this helps to provide a "human" element to an otherwise faceless entity. Business owners should consider getting involved in events like 4K runs, fundraisers, or other types of charities. Believe it or not, this type involvement can help with marketing.
There are a few things to avoid, though, starting with the absence of social media. It probably goes without saying, but every business should have an online presence, even if it's restricted to networking platforms including Facebook, Instagram, Twitter or LinkedIn. Social media yields numerous benefits, including the ability to easily communicate with fans and sharing relevant content. Outright ignoring social media is a tremendous holiday marketing oversight.
Furthermore, don't forget to track your progress on a routine basis. One of the benefits of digital marketing is that results tend to be immediate. If they don't show overnight, you might be able to obtain them a few days later. With this data, you can make any changes to your holiday marketing efforts that you deem necessary. Without regular tracking, your efforts are less likely to produce desired results.
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