This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
If you think that you know everything about Nintendo, from its numerous consoles to seemingly countless video games, you may be surprised to know that it wasn't always a video game company. It started in 1947 under the name Marufuku Company, which was a distributor of hanafuda playing cards. Only a few years later, the company rebranded itself as Nintendo. Since then, the company has been responsible for the creation of many video game series that are still going strong today.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
If you think that you know everything about Nintendo, from its numerous consoles to seemingly countless video games, you may be surprised to know that it wasn't always a video game company. It started in 1947 under the name Marufuku Company, which was a distributor of hanafuda playing cards. Only a few years later, the company rebranded itself as Nintendo. Since then, the company has been responsible for the creation of many video game series that are still going strong today.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
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