When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.
"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.
"All one needs, as far as knowledge is concerned, is from school." Even though it's important for aspiring graphic designers to receive educations, learning is an ongoing process. For example, you may pick up new tips and tricks from articles you read online. Additionally, if you feel compelled to read books on graphic design, you have the ability to learn even more. School is important, without question, but it isn't where one's learning ends.
"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.
"Graphic designers only require computers." Even though computers are important, they aren't the only tools that graphic designers require. In fact, they may need more to make their work stand out. Sketchpads, for example, are great for projects that must be mapped out before being finalized. Computers are vital, but to say that these are all that designers need may be one of the biggest oversights of all.
"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.
"All one needs, as far as knowledge is concerned, is from school." Even though it's important for aspiring graphic designers to receive educations, learning is an ongoing process. For example, you may pick up new tips and tricks from articles you read online. Additionally, if you feel compelled to read books on graphic design, you have the ability to learn even more. School is important, without question, but it isn't where one's learning ends.
"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.
"Graphic designers only require computers." Even though computers are important, they aren't the only tools that graphic designers require. In fact, they may need more to make their work stand out. Sketchpads, for example, are great for projects that must be mapped out before being finalized. Computers are vital, but to say that these are all that designers need may be one of the biggest oversights of all.
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