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Long-Tail Keywords: The Long Island SEO Inquiries Worth Asking

By Arthur Williams


To be seen online, by as many people as possible, you have to invest in search engine optimization. While this is an extensive process, the rewards that it can yield are nothing short of invaluable. It's important to put in the work, though, which brings us to long-tail keywords, which can be used to achieve higher rankings. When it comes to this topic, here are some of the Long Island SEO inquiries that are worth asking.

"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.

"Why should I spend time going after long-tail keywords?" First, they will help you expand your backlink portfolio. This is useful since it shows that you have a more natural presence online, which cannot be easily obtained if you focus on same keywords over time. Second, long-tail keywords tend to be less competitive, which is ideal for new businesses and those that haven't invested in much in Long Island SEO. The opportunities that said keywords offer shouldn't be ignored.

"How effective are long-tail keywords at targeting certain groups or regions?" In a word, very. Long-tail keywords can be tailored in such a way that they focus on locations, which is particularly ideal for small businesses. A lawyer that works in Boston, for example, may want to drive more traffic to his website through SEO. Long-tail terms like "lawyers in Massachusetts" and "law firms in Boston" would make sense in this context. Ideally, they will provide the lawyer with the business they're looking for.

"Is it possible to only use long-tail keywords?" Yes, but it's not ideal. After all, the best SEO strategies incorporate a variety of keywords that help with obtaining space in search engine results. Short and long-tail terms alike go a long way in helping businesses show up more prominently on Google, Yahoo, and other such engines. For those that are looking to make SEO a long-term effort, more keywords should be implemented.




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