To say that Long Island SEO services are expansive would be an understatement, especially when you consider the numerous platforms used to access the Internet. As of late, there has been a growing emphasis on mobile devices like smartphones. In fact, some have argued that these matter more than desktop computers these days. Which platform has more value when ranking for search engine results? Here are a few key points to make note of.
It seems like search engines have been more mobile-focused for about a year now. This change makes sense, especially when you consider that about three-fourths of all adults in the United States are smartphone owners. This is a massive portion of one's audience, so it would make sense for responsive web design to be included amongst other Long Island SEO services. As the likes of www.fishbat.com will tell you, desktop computers aren't the only devices used for Internet access these days.
It could also be argued that mobile devices are more convenient than the computers we use at school, work, or home. You don't have to worry about being disconnected from the world, as all it takes is opening the browser on your phone to see what the Internet has to offer. It wouldn't be far-fetched for someone to set their laptop aside after a long day, only to use their phone for research and buying purposes. If you think that this negates the need for desktop platforms, though, you'd be wrong.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
It seems like search engines have been more mobile-focused for about a year now. This change makes sense, especially when you consider that about three-fourths of all adults in the United States are smartphone owners. This is a massive portion of one's audience, so it would make sense for responsive web design to be included amongst other Long Island SEO services. As the likes of www.fishbat.com will tell you, desktop computers aren't the only devices used for Internet access these days.
It could also be argued that mobile devices are more convenient than the computers we use at school, work, or home. You don't have to worry about being disconnected from the world, as all it takes is opening the browser on your phone to see what the Internet has to offer. It wouldn't be far-fetched for someone to set their laptop aside after a long day, only to use their phone for research and buying purposes. If you think that this negates the need for desktop platforms, though, you'd be wrong.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
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