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Long Island SEO: 4 Things To Know About Video

By Arthur Williams


If there's one truth that exists when it comes to video, it's that it's here to stay. To say that it's commonplace would be an understatement, as it's used by individual contractors and companies alike. While it can be used to inform or entertain, it may have the ability to get you ranking as well. Long Island SEO experts across the board can agree, which brings us to the following 4 video-related factoids that will help you get the most out of this content.

Long Island SEO companies will attest to the fact that, when it comes to social media, YouTube is one of the biggest websites in the world. Not only is it popular, even among those that typically shy away from social networking platforms, but billions of videos are watched on it each day. Not only does this speak to the popularity of video, but the ways it can be used for business purposes. Authorities on marketing like www.fishbat.com can say the same.

More than half of all people watch online videos every day, too. This makes sense, not only when it comes to the aforementioned popularity of YouTube but other social media channels. It's not far-fetched to log onto Facebook, only to see a video that one of your family members shared. What this means is that one's chances of watching videos will be greater. It also doesn't hurt that more and more people are becoming engrossed in digital media each day.

Briefness is the name of the game when it comes to creating video content, too. The best-performing videos tend to fall under a few minutes' time, meaning that the less time you take from a user, the more impactful your content will be. You should also focus on certain genres such as education and entertainment. When you can provide substantial value to viewers, your content will perform that much better.

Finally, if you are still not sold on online video for your business, you should know that it can have a positive impact on SEO. After all, search engine optimization will be responsible for how well you rank on different search engines. Content plays a major role in this and video, provided it's optimized well, can be included in this conversation. The content in question should be engaging, but the descriptions should also include the right keywords and links. This will play a major role in SEO in the long term.




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