When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO shorten URLs as much as possible. One of the best URL tips that Long Island SEO experts can provide is to shorten them. What this does - and we will continue to touch on this - is that it makes URLs more readable. Furthermore, it helps the average user go to where they have to be without spending much time typing in search bar. This is just one of the many ways that your URLs can be improved for ranking purposes.
DON'T utilize underscores for URL readability. As a matter of fact, this is why you should rely on hyphens if you want to rank. This will help break up the various words in your URLs, meaning that search engines will be able to read them more effectively. What this results in, provided the right strategy is implemented, is an increase in rankings. Reputable authorities on marketing such as www.fishbat.com will say the same.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
DO shorten URLs as much as possible. One of the best URL tips that Long Island SEO experts can provide is to shorten them. What this does - and we will continue to touch on this - is that it makes URLs more readable. Furthermore, it helps the average user go to where they have to be without spending much time typing in search bar. This is just one of the many ways that your URLs can be improved for ranking purposes.
DON'T utilize underscores for URL readability. As a matter of fact, this is why you should rely on hyphens if you want to rank. This will help break up the various words in your URLs, meaning that search engines will be able to read them more effectively. What this results in, provided the right strategy is implemented, is an increase in rankings. Reputable authorities on marketing such as www.fishbat.com will say the same.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
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